ZHINENGMENSUOZICHUSHIYILAI,GEZHONGXINWENJIUMEIDUANGUOYIZHIWEIDUAN,YIFANGMIANSHIYULUNGUCHUI“QIANYISHICHANG”QIANLIJUDA,YIFANGMIANSHIZIBENQINGLAIBUDUANJIAMA,ZUIZHONGLUODIDAOSHICHANGQUESHI“ZHIWENLEI,BUJIANYU”。
2018NIANJIGOUDIAOCHASHUJUXIANSHI,ZHONGGUOZHINENGSUOQIYEGONGYESHENGCHANZONGZHIJIUCHAOGUOLE100YI,CHANPINXIAOSHOUZONGSHUCHAOGUO1500WANTAO。DANXIANRANZHEIYISHUZIYUANYUANWEINENGDADAOXINGYEYUQI,ZAOZAI2016NIANXINGYEBAOFACHUQI,YOURENYUJI2018NIANSHICHANGXIAOLIANGJIANGTUPO3000WANTAOYISHANG,ERSHISHIQUESHIYIGEXIANGLIANGDEERGUANG。
NEIMEZHINENGMENSUODEQIANYISHICHANGDAODIHESHIDAOLAI?YOUHUOZHEWEIHECHICHIBULAI?
YI、ZHONGGUOZHINENGMENSUOSHICHANGRONGLIANGCESUAN
MUQIANZHINENGMENSUODEJIAGEDADUOWEI2000YUAN-3000YUAN,PINGJUNJIAGEYUE2500YUAN,BICHUANTONGJIXIESUOGAOCHU10BEIYISHANG,YOUHENDADE“JIACHAKONGJIAN”,BAHENDUOKANZHONGJIAGEDEXIAOFEIZHELANZAIMENWAI。
JUQIANZHANCHANYEYANJIUYUANFABUDE《ZHINENGMENSUOCHANPINSHICHANGYUJISHUFAZHANSHENDUDIAOYANFENXIBAOGAO》TONGJISHUJUXIANSHI,2015-2017NIAN,ZHINENGMENSUOXIAOSHOUSHULIANGYOU197WANTAOZENGZHI814WANTAO,SHICHANGGUIMOYOU49YIYUANZENGZHI203YIYUAN。JUQIANZHANYUJI,2019NIANHOU,SUIZHEJINGZHENGGEJUDEBUDUANQINGXI,GONGYINGLIANDEZHUJIANWANSHAN,ZHINENGMENSUOJUNJIAJIANGZHUJIANXIAJIANGDAO2000YUANZUOYOU。2023NIAN,ZHINENGMENSUOXIAOLIANGJIANGTUPO6500WANTAO。
2015-2023NIANZHONGGUOZHINENGMENSUOSHICHANGRONGLIANGCESUANQINGKUANG
数据来源:前瞻产业研究院整理
ER、ZHINENGMENSUOMEIYOUZOUJINYONGHUXINLI
XINGYEYEHAO,ZIBENYEHAO,WEIHEDUIYUZHINENGMENSUOSHICHANGCHONGMANXINXIN?HENDAYIBUFENYUANYINSHILAIZIOUMEIJIRIHANDENGGUOJIADESHUJUZHICHENG。
SHUJUXIANSHI,OUMEIGUOJIADEZHINENGMENSUOSHENTOULVWEI35%,RIHANDEZHINENGMENSUOSHENTOULVDADAOLE70%YISHANG,ERWOGUODEZHINENGMENSUOSHENTOULVZAI2016NIANWEI3%,ZHIDAO2018NIANSHANGBANNIANYEBUGUO5%ZUOYOU,DANXIANGBIOUMEI、RIHANDENGGUOJIA,WOGUORENKOUJISHUJUDA,5%DETILIANGYEZUGOUJUDA。
SUOYIYOUZHEIXIEYUZHUZAIQIAN,GUONEISHICHANGDUIYUZHINENGMENSUODEQIANJINGYECONGMANLEQIWANG,ZHISHIZAILIJINGJINIANDEFAZHANHOU,SHICHANGFANKUIBINGBURUYUQI,ZHIYINZHINENGMENSUOBINGWEIZOUJINGUORENXINLI。
1、ZAIYUYONGHUXIGUAN。GUONEIYONGHUMUQIANDABUFENHAISHIXIGUANSHIYONGYAOCHISUO,DUIYUZHINENGMENSUOMEIYOUGAINIAN。TEBIESHIZHONGLAONIANRENQUNCHUANTONGGUANNIANFEICHANGSHEN,YISHIDUIYUXINXIANSHIWUXINGQUQUEFA,YISHIDUIYU“CAICHANANQUAN”WENTIGEWAIZHONGSHI,ZHEIYUTAMENDESHENGHUOHUANJINGXIXIXIANGGUAN,ZAOXIANNIANGUONEIDEZHIANQINGKUANGYUANBURUXIANZAI,NEISHIXIAOTOUXIAOMOFEICHANGDUO,DANBIJINGKAICHUANTONGSUOHAISHIYIMEN“JISHUHUO”,ERKAIZHINENGMENSUOZHIXUYAOYIGE“HEIHEZI”BINGQIESHEIDOUNENGKAI。
BINGQIEXIANZAIDEMENSUOYONGLEZENMEDUONIANYIRANKEYONG,QUEFAXIAOFEIDONGJI,RANGRENJUEDEMEIBIYAOHUA“YUANWANGQIAN”。AIRUICENGFABUXIANGGUANSHUJUXIANSHI,YOUJIANGJIN65%DESHOUFANGZHEBIAOSHI,ZAIXUYAOGENGHUANFANGDAOMENHUOMENSUOSHI,HUIKAOLVZHINENGMENSUO,DANBUHUIYINWEIDANCHUNDEHUANSUOERHUANSUO。
2、JIAGEYESHIZUAIZHIYI。XIANGBICHUANTONGMENSUODEJIBAIYUANYIBA,ZHINENGMENSUODEJIAGEDIDEYEYAOQIANYUANZUOYOU,GAODEKEDASHUQIANSHENZHISHANGWAN。RUCIGAODEJIAGECHAYI,HUISHIDEYUANBENYOUYIGENGHUANMENSUODEQIANZAIYONGHU“DADUN”。
3、JISHUBUCHENGSHUSHIYONGHUTILIANGSHANGBUQUDEZUIDAYUANYIN。GUANYUZHINENGMENSUODEFUMIANXIAOXIBEIBAOCHUSHIZAITAIDUO,ERMENSUOZUOWEIJIATINGRUKOU,SHIJIATINGSHENGHUODEDIYIDAOBAOZHANG,ZHEILEIXINWENZUGOUYOUHUATIXING,SUOYIDANGZHINENGMENSUOCHUXIANSHENMEWENTI,GELEIMEITIDOULEYUBAODAO,ERRUMURANZHIXIASHIDEXIAOFEIZHEDUIYUZHEILEICHANPINQUEFAXINREN,ERGENBENYUANYINSHIXINGYEZISHENJISHUSHUIPINGHAIWEINENGDADAOYONGHUXUQIU。
ZAI2018NIANDI,GUOJIAZHIJIANZHONGXINJIUDUISHIMIANSHANG40KUANZHINENGMENSUOZUOLEFENGXIANJIANCE,15% DOUNENGBEIXIAOHEIHEMIAOKAI,SHENGYUJUEDADUOSHUDOUCUNZAIANQUANFENGXIAN。
RIQIAN,ZHONGGUOXIAOFEIZHEXIEHUILIANHESHUJIASHIJIXIAOWEI,YOUZUOLEYICIJIANCE。XIAOXIEDEGONGZUORENYUANMONIPUTONGXIAOFEIZHEGOUMAILE29KUANZHINENGMENSUO,NENGBEIXIAOHEIHEMIAOKAIDEMENSUOHAIYOUYIBA,QITAFANGMIAN,RENGYOU48.3% DEYANGPINMIMAKAIQIANQUANCUNZAIFENGXIAN,50% DEYANGPINZHIWENSHIBIEKAIQIANQUANCUNZAIFENGXIAN,85.7% DEYANGPINXINXISHIBIEKAKAIQIANQUANCUNZAIFENGXIAN。
SAN、JIZHONGDUDI,XINGYEBENSHENWEIZHANZHUJIAO
ZHINENGMENSUODEFAZHANSHIJIANYIRANBUDUAN,DANFANGUANXINGYEJIZHONGDUBINGWEIXIANGQITAXINGYEYIYANGKAISHITIGAO,FANERYOUYUELAIYUEFENSANDEQUSHI。
ZHIYINSHICHANGGUISHUYIZHIMEIYOULUODING,JIUXIANGZAIYIPIANSHUIZHONG,YOUYIKUAIDANGAO,QICHUZHIYOUJIZHIMAYIZAIZHOUWEIXIANGYAODUSHUICHIDANGAO,DANYINWEISHUIMIANTAIKUAN,NEIJIZHIMAYIYIZHIGUOBUQU,SHIDEDANGAOYIZHICUNZAI,ZHEIYANGYILAIJIUYINCHULEGENGDUODEMAYI。
JUTONGJI,MUQIANWOGUOZHINENGMENSUOCHANYEGONGJIYOUSHENGCHANQIYE2000DUOJIA,JIN3000GEPINPAI。
QIZHONGYOUFENCHULEJIDAPAIXI,FENBIESHIYICHUIZIHEYOUDIANWEISHOUDEPAIXI;YIDAHUA、HAIKANGWEISHIDENGWEISHOUDEANFANGPAIXI;YILUKE、GUOJIA、YUNYOU、360WEIDAIBIAODEHULIANWANGPAIXI;YIHAIER、MEIDE、CHUANGWEIWEIDAIBIAODECHUANTONGPAIXI;YIKAIDISHI、DESHIMANDENGZUCHENGDEZHUANYEZHINENGSUOPAIXI;ZAIJIASHANGYIYAJIE、DINGGU、MOLI、JULIDENGZHUANXINGDECHUANTONGSUOJUZHENYING。
JIBIANSHIYIXIEZAISHICHANGZHONGYIJINGXIAOYOUMINGQIDEPINPAI,LIRULUKE、GUOJIADENGDENGXINGYEJIZHONGDUYEFEICHANGDI。SHUJUXIANSHI,ZHINENGMENSUOXINGYEGUIMOPAIMINGQIAN20DEQIYESHICHANGZHANBIBUDAO60%,YUANDIYUQITATONGDENGSHICHANGGUIMODEXINGYE。
ZHEIMEDUOQIYEHUNZHANQIZHONG,DUIYUXINGYEERYANSHIBASHUANGRENJIAN,YIFANGMIANJINGZHENGDUISHOUDUO,KEYIRANGQIYEBAOCHIJINGTI,DAOBIQIYETISHENGJISHUHEFUWU,BINGQIEBAIJIAZHENGMINGDEJUMIANYOULIYUZHINENGMENSUODETUIGUANGPUJI;LINGYIFANGMIAN,QIYESHULIANGDUOERBUJING,YULONGHUNZARANGRENWUSUOSHICONG,DALIANGCHANPINZHILIANGWUFABAOZHENG,YETUOKUALEDAPIXIAOFEIZHEDEXINREN,ZAOCHENGLEMUQIANZHINENGMENSUOSHICHANGDEWUXUZHUANGTAI。
XIANRANMUQIANHOUZHEDEYINGXIANGMINGXIANDAYUQIANZHE,XINGYEJIXUYIGEHUOJIGE“DAITOUDAGE”LAIWENDINGSHICHANG,TIGONGKOUBEIBAOZHANG。
ZHINENGMENSUOXINGYEFAZHANJIUXIANGDUONIANQIANGUONEIZHINENGSHOUJIXINGYEYIYANG,BISHIGUOCHANZHINENGSHOUJIPINPAIYISHIBAOFASHICHUXIAN,DANDADUOBEIGUANYISHANZHAIZHIMING,XIAOFEIZHESUOXINLAIHUOERSHUNENGXIANGDEDOUSHIGUOWAIPINPAI。ZHIDAOHUAMIOVZHEIXIEPINPAIJUEQI,CAIDAIBIAOZHEGUOCHANZHINENGSHOUJIZHONGYUZOUJINLEXIAOFEIZHEXINLIHUODERENTONG。
XIANZAIZHINENGMENSUOTONGYANGRUCI,SHENZHIGENGGANGADESHILIANZUGOUXINLAIKEYIYONGLAICANZHAODEGUOWAIPINPAIDOUMEIYOU,ZHEIJIUXUYAOGUOCHANPINPAIZIJILAIJINXINGPEIYANG,ERZHEIJIANGBIZHINENGSHOUJIPUJIHUAFEIGENGDUODESHIJIAN。
ZHIYOUDANGZIBENCHOUSHEN,XINGYESHUIZHANGCHUANGAOBINGQIE“YANSI”YIPIBUJUCHUANGXINMEIYOUSHICHANGJINGZHENGLIDEPINPAI,ZHINENGMENSUOCAINENGSUANSHIZHENZHENGSHANGLU。HAOXIAOXISHI,CONGJINNIANNIANCHUKAISHI,XINGYEZHONGZHONGJIXIANGBIAOMING,XIPAIYIJINGKAISHISHANGYAN,XINGYEGEJUHUOJIANGCONGJINNIANKAISHIZHONGZHI,MATAIXIAOYINGKAISHIXIANXIAN。
SI、ZHINENGMENSUODEQIANYISHICHANGHUIBUHUILAI?
ZHINENGMENSUODEQIANYISHICHANGHUIBUHUILAI?DAANSHIKENDINGDE,ZHINENGMENSUOJUEDUISHIYOUWEILAIDE,ZHISHIZHEIGESHIJIANHUOXUBISHICHANGPANDUANHUIWAN3-5NIAN。
JINIANZHIHOU,XIAOFEIRENKOUJIANGYI90HOUWEIZHUDAO,XIAOFEIGUANNIANJIXIGUANDEBIANGENG,ZHINENGMENSUOJIANGHUIBEIGENGGUANGFANDEJIESHOU。
ZHIWAI,JISHUCHENDIANYEHAIJIANGXUYAOSHIJIAN,ZHINENGMENSUODEBENZHIGONGNENGHAISHIZAIYUANQUAN。JUSUTUYANJIUYUANSHUJU,86.8%DEXIAOFEIZHEZUIZHONGSHIZHINENGMENSUODEANQUANXING,YUANGAOYUSHIYONGXING、BIANJIEXING、ZHILIANGDENGYINSU。SUOYIZHIYOUDANGCHANPINNENGGOUJINGSHOUZHUSHICHANGJIANYAN,BUZAIXIANGXIANZAIYIYANGDONGZHEGEZHONGFUMIANPINCHUSHI,CAINENGCHEDIZHENGFUSHICHANG。
5GLUODIYEJIANGCHENGWEIZHINENGMENSUOPUJIDEGUANJIANYINSUZHIYI,ZHINENGMENSUOTONGYANGBEISHIWEI5GSHIDAIXIAWULIANWANGRUKOUZHIYI,SUIRAN“ZHINENGXIANGDUILUN”RENWEIXIANGBIQITACHANPIN,ZHINENGMENSUOHAICHADIANHUOHOU,DANZHEIBINGBUYINGXIANGXINGYEDEMANQIANGREQING。
WU、WEILAIZHONGGUOZHINENGMENSUOXINGYEFAZHANQUSHIFENXI
1、SHANGYEMOSHICHUXIANBIANHUA。MUQIANZHINENGMENSUOZHUYAOSHICAIYONGTo BPULU,DAIDONGTo CDEMOSHI,To BDEMOSHISHIZAISHIMUQIANQIYEBUDEYIERWEIZHI,ZHIYINCDUANSHICHANGDEDAMENHAIWEIZHENZHENGDAKAI,XIANGGUANQIYEBIAOSHIZHISHIXIANGTONGGUOGONGYU、LOUPANMAIYAOHE,KANZHONGDEDOUSHIYINGXIANGLI,SHIJICHANPINBINGMEIYOULIRUN,DANSUIZHEXINGYEJIZHONGDUTISHENG,CHANPINSHICHANGSHOUZHONGYUELAIYUEGUANG,DILIRUNDETo BSHICHANGJIANGLUNWEIJILEI,DANGRANBUPAICHUSUIZHEXINGYEJIZHONGDUDETISHENG,XINGYEYIJIANENGLISUIZHITISHENG,MUQIANBOLIDUOXIAODETo BSHICHANGYEBIANDEYOULIKETU。
2、ZHINENGMENSUOJIANGSHENGTAIHUA。ZAIZHINENGJIAJULINGYU“DANPINWEIWANG”DESHIDAIYIJINGJIESHU,TEBIESHI5GZHIXIA,BUNENGRONGRUSHENGTAIDEZHINENGJIAJUCHANPINDOUBUSHIHAOCHANPIN,SUOYIXIANRANZHINENGMENSUOYEXUYAOYUZHENGGEZHINENGXITONGSHENGTAILIANJIECAINENGYONGYOUGENGWANQIANGDESHENGMINGLI。
3、ZHINENGMENSUOJIANGHUIZOUXIANGDUOYUANHUAFAZHAN。JIUXIANGCHUANTONGSUOYEYIYANG,QIZHONGHUICHUXIANXUDUOXIFEN,LIRUHUWAISUOHESHINEISUO,YOUHUOZHEBAOXIANGSUOHEJIAJUSUO,DOUHUISUIZHEXINGYEFAZHANMANMANYANSHENG,ERBUSHIXIANGMUQIANZHEIYANGDOUJIZHONGZAIYIGELINGYU。
SUIRANZHINENGMENSUOBINGBUXIANGZHINENGSHOUJIYIYANGJUBEIBUKEDAITIXING,ZHISHIXIANGBICHUANTONGMENSUO,ZHINENGMENSUOJUBEIKEJIGAN、YANZHI、GONGNENGXING、BIANJIEDENGYOUSHI。DANZHINENGHUAWUYISHIWEILAIQUSHI,RENHECHANPINXINGYEMUQIANDOUZAITANAI,LINGXIANZAIQIPAOXIANDEZHINENGMENSUOXIANRANBUHUILUOHOU。
ZHINENGMENSUORUJINZHENGCONGYEMANSHENGZHANGJIEDUANBURUWENDINGFAZHANJIEDUAN,ZHEIDAIBIAOXINGYEZHENGZAICHENGSHU,ZAIJINGLIMUQIANYIJINGKAISHIDEXIPAIZHIHOU,XIANGXINZHINENGMENSUOJIANGTARUYIYONGHUXUQIUHECHANPINZHILIANGWEIBIAOZHUNDEKECHIXUFAZHANZHILU,YEJIANGZHENZHENGZOUJINQIANJIAWANHU。